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Partnerships

The Standard

The Standard

From being places to rest your head to becoming the beating hearts of local creative scenes, hotels of the future are redefining hospitality.

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Sector: Hospitality/Travel

Founded: 1999

Based: New York, Los Angeles, Miami, London (opening 2018)

The Standard – as its logo implies – is a brand that’s turned the hospitality industry on its head.

 

Since opening its first location in West Hollywood in 1999, the company has created the blueprint for a new kind of hotel experience: design-led, creative destinations that are deeply rooted in local cultural scenes.

“There is a host of things we can do today – whether it’s in retail and cafés, or in publishing and media. We’re breaking down the barriers that normally restrict hotel activities.” Amar Lalvani, CEO

The Standard is a hub for creative energy and collaboration in each city it touches down in. On top of hosting high-profile events, the hotel also offers physical spaces for innovative pop-up activations and public art installations. As a brand, The Standard thinks holistically and authentically, and caters to the needs of escapists and explorers alike. Today, The Standard has five hotels in operation – in New York, Los Angeles and Miami Beach – with its first international property opening soon in London. It’s also acquired Bunkhouse, a boutique hotelier with outposts in San Francisco, Texas and Mexico. These properties extend The Standard’s presence into smaller gateway cities with thriving artistic scenes.

“There’s a host of things we can do today,” says CEO Amar Lalvani, “whether it’s in retail and cafés, or in publishing and media – we’re breaking down those barriers that normally restrict hotel activities.” Indeed, The Standard’s suite of acclaimed restaurants and nightlife spots are as popular as their hotels, making them as much a destination for locals as for visitors. The hotel shop sells exclusive artist editions, books, clothes and design objects that let you take home the experience. And the publication Standard Culture connects everything The Standard loves – food, drink, music, art and meeting new people – in print and digital platforms.

 

The Sansiri partnership provides The Standard with entry into a new realm of creativity and collaboration – and allows it to drive further into new neighbourhoods and gateway markets. “It’s time to accelerate and get things done,” says Lalvani, “and Sansiri will bring a lot of discipline and motivation to that process.”

 

“No one’s really come up with something that answers the way people want to live today,” says Lalvani. “Sansiri enables us to answer that. We want to do the things that no other hotel group can do, and now, we can do exactly that.”

Q&A

Amar Lalvani

CEO

Q: Is there room for hotels in the sharing economy?

A: Absolutely. Ironically, the sharing economy accommodations don’t bring people together. Distributive models are fantastic, but they can’t provide the experiences we do. These innovators force us to get better – to focus on the things that make us special.

Q: Why is it important to upend tradition?

A: The world moves fast. Economies change. Habits change. We have no choice if we want to be relevant – and The Standard is never just relevant.

Q: What’s your favourite way to spend a day off?

A: Exploring. Seeing new things. It’s that constant search that makes The Standard anything but standard.

One Night

One Night

A spontaneous booking app is changing the way people plan and book same-day stays in handpicked hotels worldwide.

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Sector: Hospitality/Travel

Founded: 2016

Based: London, New York, Los Angeles, Austin, Boston, Chicago, Nashville, Las Vegas, Miami, San Francisco, The Hamptons, Washington DC

The consumers of the future want instant gratification – and they want it now. The desire for immediate convenience and comfort with spur-of-the-moment purchasing has already shaped the way we shop and dine, and now it’s shaping how we book hotels, too.

 

The proof is in One Night, an app offering a simple, effective value proposition: the best rates at the best hotels. Starting at 3pm each day, 125 hotels in 11 cities release unbeatable last-minute prices for same-night stays.

“One Night provides a highly marketable means for a hotel to garner significant incremental revenue from its same-day, distressed inventory while elevating its brand equity with its affiliation of other highly
sought-after hotels.” Jimmy Suh, President and Co-founder

The app, developed by Standard International, the parent company of The Standard hotel group, includes all existing locations of The Standard alongside a carefully curated list of partner hotels. Users also gain access to complimentary hour-by-hour suggestions on what to do, see, eat and drink in each hotel and its surrounding area – whether they book a room or not.

 

One Night represents a new way of thinking within the hospitality industry – it’s about seeing other players in the game as potential partners and collaborators, not competitors.

“We truly respect and appreciate the visions of our fellow hotel operators,” says Jimmy Suh, president and co-founder of One Night. “This app is a platform that celebrates some of the hotel brands we admire the most.”

 

The partner hotels have positioned themselves similarly to how The Standard operates: as independent, distinct personalities that value good design, pay close attention to the details and give back to their neighbourhoods by acting as nerve centres for local creatives.

 

Using an elegant, black-and-white design scheme, One Night presents available rooms in an evocative storytelling format, randomly generating the non-hierarchical order in which they appear. Prices aren’t paramount – users must swipe to see rates.

 

Upon launching the app, One Night was surprised to find that 70 per cent of bookings were from new guests, most of them local. They’d created a new way for locals to understand and enjoy their cities through spontaneous nights out. By banding together, each partner hotel enjoys the halo effect of being in proximity to likeminded brands with allied interests.

One Night provides hotels with a tool to maximise room-rental revenue while elevating brand equity through affiliation. And for the consumer, Suh explains, the app “provides great value for last-minute hotel bookings without having to sacrifice quality for the unplanned moment”.

 

“Our partnership with Sansiri will help us to realize our full potential and to grow internationally,” says Suh. Until Standard International launched One Night, “no hotel company had ever had the courage or the skillset to launch a distribution company for other hotel brands. Sansiri’s interest in globalization and technology to serve as pillars for its future is evident in its partnership with One Night.”

Q&A

Jimmy Suh

President and Co-founder

Q: Why is it important to be selective?

A: Being selective with our hotels ensures One Night’s integrity and the trust factor to our users – and in turn brings the right discerning demographic who appreciate our hotel partners’ unique experiences.

Q: What are your favourite holiday destinations?

A: I am biased towards destinations with beautiful sand and water, and resorts that are rustic in design.

Q: What’s the last spontaneous thing you did?

A: Surprised my wife with a last-minute weekend getaway to upstate New York.

Hostmaker

Hostmaker

The home-rental management service harnessing technological innovation to provide next-generation hospitality.

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Sector: Travel/Hospitality/Property

Founded: 2014

Based: London, Barcelona,
Paris, Rome

For the next generation, it’s all about the experience. They’re eager to see all that life has to offer and they’re willing to travel to do so. But not without style and comfort.

 

Home-rental management service Hostmaker, with current operations in London, Rome, Paris and Barcelona, ensures that they can make the most of their holidays or long stays by exploring new cities without compromising on home comforts. And if travellers choose to rent their homes out to others while out of town, they can do so worry-free.

“If homes are now going to be viewed as travel accommodation, there’s an opportunity to think about hotel services and experiences in homes. There are endless opportunities.” Nakul Sharma, CEO

CEO Nakul Sharma, who has more than fifteen years of professional experience working in high-end hospitality, was inspired to bring industry values to the sharing economy model. His company offers a full-management service to Airbnb hosts who want to maximise their home-rental revenue and have the details taken care of. And customers who book sojourns at Hostmaker properties can travel with the assurance of a comfortable, stylish and well-managed stay.

 

Hostmaker is tailored to suit independent globetrotters and families alike. “If homes are now going to be viewed as travel accommodation, there’s an opportunity to think about hotel services and experiences in them,” says Sharma. “We are not looking to recreate a standardised hotel experience but celebrate the uniqueness of every home and neighbourhood. Having hosted nearly 150,000 guests, we know that our offer is appreciated by travellers seeking a premium homestay experience.”

“Travellers are seeking a home away from home – a feeling of stepping into a local’s shoes, be it for a few days or a few weeks,” says Sharma. “They want a feeling of confidence about exploring the surroundings.” Hostmaker polishes up client profiles, handles all online guest communications and sends welcoming agents in person to manage check-ins and key exchanges, with complimentary amenities in hand. It’s the small details that make the difference – crisp bed linens, fluffy towels and welcome packs with local accredited must-sees. These all make for good recommendations, repeat visits and five-star reviews.

 

Hostmaker knows that home-rental clients are looking for a personalised, unique experience, and décor is a deciding factor as much as price and location. “One thing that differentiates us from other home-rental services is that we offer an interior design service,” says Sharma. If needed, customers can hire Hostmaker to take professional photographs and even redecorate spaces. High-quality images can increase profile views by thirty-five per cent and quadruple the number of bookings made.

 

“We’re quite careful about the type of homes we look after,” says Sharma, “And Sansiri share that discernment. They have a residential portfolio not only in Bangkok but also in other upmarket Thai cities.” Sansiri is a Thai business that thinks globally, and Hostmaker is likewise not constrained by geography. “As we make our first foray into Asia,” says Sharma, “Sansiri’s presence and knowledge in these markets will be a huge asset.”

Q&A

Nakul Sharma

CEO

Q: What does entering the Asian market mean for Hostmaker?

A: Our ambition is to grow into the largest homestay travel destinations in the world, which include several Asian cities. We have always seen Asia as the company’s natural next step for expansion beyond Europe.

Q: Can you describe the new breed of traveller?

A: It’s no longer enough for one to simply visit a city; people want to feel like they live there.

Q: What are three home comforts you can’t live without when you travel?

A: My speakers so I can take my music with me, my laptop so I can watch my favourite shows and my trainers so I can go for a run – it’s the best way to explore new neighbourhoods!

JustCo

JustCo

It’s good to share. Co-working offices offer flexible workstations available around the clock – and they’re attracting an innovative new class of freelancers and entrepreneurs.

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Sector: Work

Founded: 2015

Based: Singapore

The nature of work today has expanded beyond noses buried in computer screens within a traditional four-walled office.

 

Thanks to the co-working model, businesses and independent freelancers no longer need to operate in isolated environments with long-term leases, or be forced to work from home. Instead, they can rent the space they need when they need it, sharing office space with talented, likeminded individuals and companies. And cohabitation inspires collaboration. It’s a win-win.

“Co-working is the present and the future of working. The new way of working is really collaborative – it’s about community. We are here to make working lives better.” Wan Sing Kong, CEO

But setting up an effective, creative co-working space is more than just having a stylish and conducive working environment for people. That’s something Singapore-based company JustCo understands implicitly, and why it is one of the largest, most successful premium co-working spaces in Southeast Asia.

 

What sets JustCo apart from other co-working spaces is that it allows you to work outside of standard office hours, and equips start-ups and small businesses with flexible workstations suitable for their expanding and evolving needs. Keeping costs down means new companies can develop and grow faster, and working alongside other visionary businesses encourages new partnerships or client relationships among innovators with shared interests. JustCo’s distinctive model also attracts members of larger companies with global presences. Business travellers can take trips with the knowledge they have a suitable office environment to work from while visiting their host city.

There are 11 locations across Singapore currently. JustCo CEO Wan Sing Kong says, “We’re planning on expanding across Asia. In Bangkok, we are in the prime business location on Sathorn Road at the prestigious AIA Sathorn Tower. Kuala Lumpur, Jakarta, Hong Kong and Ho Chi Minh City will follow suit next year.” Each JustCo location enjoys ample natural light and desk layouts are designed to increase productivity. Scandi-chic furniture, exposed brick walls and custom neons lend an edge to the décor scheme and spark creative inspiration. Balance is found in the open spaces between a professional and friendly community.

 

A full suite of office amenities is provided – as well as entertainment areas where members can unwind by playing ping-pong, foosball or arcade machines. Other perks include access to wellness classes and networking sessions.

“For us, co-working isn’t just about the space – we’re disrupting the whole commercial property landscape,” says Wan Sing. “When you grow, you need funding – but what Sansiri offers us is a huge mutual advantage that goes beyond the monetary. Sansiri’s depth of expertise and experience in the Asian markets will significantly accelerate our growth.”

 

“Sansiri is big in residential real estate – number one in Thailand,” Wan Sing continues. “And all those residents need to work. We come in from the work aspect, so I really see a lot of synergy. We can see how to make their working lives better.”

Q&A

Wan Sing Kong

CEO

Q: How are working lives changing?

A: The new way of working is about openness, being part of a vibrant community, flexibility and fostering meaningful collaboration. People are no longer clustering in enclosed areas – we’re opening things up. The traditional office model will eventually diminish.

Q: What does expanding into the global market mean for JustCo?

A: Co-working is about flexibility and strategic collaboration. To have all these elements in place effectively, the co-working model needs to scale and have a strong footprint in multiple markets.

Q: What’s your favourite way to unwind after a busy workday?

A: Watching films, chitchatting with my daughters and jogging.

Farmshelf

Farmshelf

Compact, indoor units take the challenge out of farming, allowing urbanites to grow greens using their smartphones, and pick produce directly from their homes or workplaces.

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Sector: Food and Beverage/Technology

Founded: 2015

Based: New York

Imagine walking into your own living room to hand‑pick a fresh batch of greens for dinner. Brooklyn-based innovator Farmshelf is already making this a reality.

 

Its hydroponic indoor-farming units – the size of a bookcase – are radically redefining farm-to-table eating by bringing the farm into your home. Combining clean industrial design with state-of-the-art botanical science and engineering, the ground-breaking system allows people to grow sustainable crops with almost no skill required. You don’t even need soil; instead, greens grow in nutrient-dense water. It’s homegrown in the truest sense of the word.

“I wanted to grow my own food and make
it so easy that anyone could do it. I’ve always been fascinated by efficiencies.” Andrew Shearer, CEO

“I wanted to grow my own food and make it so easy that anyone could do it,” says Farmshelf CEO and co-founder Andrew Shearer. “The aim is to make a meaningful impact on the world’s food system.” As the pace of life continues to accelerate and global challenges to feed the world intensify, Farmshelf is making homegrown food accessible again – but in a far less time-consuming way. The vegetables grow two times faster and use ninety per cent less water than those grown using traditional agricultural methods – and because you only grow what you need, food waste is also minimal. Sensors and software maintain optimal conditions for produce to flourish, and a mobile app monitors the pH levels, climate and airflow. It also sends you a notification when it’s time to harvest the crops.

But what does this mean for the future of food? The partnership with Sansiri will allow Farmshelf to deliver a cost-effective, automated method of nutritious food supply to hotels, apartments and restaurants. With the ability to optimise the growth and flavour of various plants, locally sourced food can be grown anywhere. This reduces cost, space and carbon footprint. “Sansiri is supersonic in terms of innovation and is pushing the future of what residences and city living can be,” says Shearer. “Whenever you talk to them they’re asking about how we will live, and they know their customers so well.”

 

The two companies align in their belief that everyone has the right to enjoy healthy, nutritious food – no matter where they live, work or travel.

 

“By partnering with Sansiri, not only do we gain a partner who will help us realise products but also a partner who will integrate them into living spaces in beautiful ways,” Shearer says. Together, Sansiri and Farmshelf create a recipe for a fresher, tastier and greener future.

Q&A

Andrew Shearer

CEO

Q: How does redefining farm-to-table change urban life?

A: In one way, we’re turning back the clock. Not too long ago, we lived in an agrarian society. Today, less than three per cent of people work in agriculture, resulting in a disconnect with food, waste and subpar quality. We’re bringing back that connection.

Q: Do you think good design can alter behaviour?

A: Yes – our design goal was to invent for the future of food, and we believe that Farmshelf will drive businesses and consumers to participate with excitement in sustainable and healthy living.

Q: What’s your favourite way to use Farmshelf produce?

A: We love to add opal basil to a watermelon and feta salad, or make an almond pesto with bronze fennel.

Monocle

Monocle

For an increasingly mobile generation, global news, trends and affairs are as accessible as ever – but loyal, reliable sources are hard to find.

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Sector: Media/Retail/Hospitality

Founded: 2007

Based: Zürich, London, Tokyo,
New York, Hong Kong, Toronto, Singapore

The next generation values quality of life – and this means seeking out memorable and authentic experiences, no matter where they find themselves in the world.

 

Though this demographic is fluent in the latest technology, they know that anonymous user reviews can’t be relied on. Instead, they want authoritative guidance from a trusted source that shares their global outlook.

“Sansiri and Monocle are both
international in terms of vision and reach, committed to good design and interested
in the development of cities.” Tyler Brûlé, Editor-in-Chief and Chairman

Monocle, an influential media brand launched in 2007 by Tyler Brûlé, anticipated the desires of this consumer base more than any other company. Over the past decade, Monocle has redefined the media landscape. Conceived as a magazine briefing on global affairs, business, urbanism, culture, design and more, Monocle has gained a loyal following of globally minded readers looking for quality journalism, trusted recommendations and a distinct point of view.

“By treating the world as our market”, says editor-in-chief Brûlé, “we’ve managed to build a committed, engaged and attractive customer base.”

But Monocle’s reach and influence extends far beyond the printed page, encompassing film, conference, online and a 24-hour radio station. “From the very start we’ve always seen Monocle as a complete brand, not simply a print title”, says Brûlé. An extensive retail network, with an online store and shops in London, New York, Toronto, Hong Kong, Tokyo and Singapore, caters to readers’ tastes with a selection of stylish own-brand products and collaborations with likeminded brands. Cafés in London and Tokyo, and a newsstand and coffee concept in London called Kioskafé, provide the perfect spot to flick through the pages of the latest magazine. Sansiri and Monocle’s partnership is a natural fit. “Both companies are international in terms of vision and reach, committed to good design and interested in the development of cities,” says Brûlé. “Given our current and future growth in Southeast Asia, they’re uniquely poised to help us build our readership base. Longer term, we see potential for broader partnerships in the food and beverage, retail and residential space.”

 

“Our partnership with Sansiri is potentially endless,” says Brûlé. “There’s so much we can do together.”

Q&A

Tyler Brûlé

Editor-in-Chief and Chairman

Q: What should publishers be doing to prepare for the future?

A: Publishers need to be more confident about putting print at the core and being a magazine first and foremost. Too many media companies that claim to be publishers chop away at their flagship product before figuring out how to build an audience via digital.

Q: What’s the next Monocle venture on the horizon?

A: New bureaux in Los Angeles and Bangkok, new titles in our books line-up and a range of toiletries.

Q: What opportunities do you see between Monocle and others joining the Sansiri stable?

A: Given Monocle’s track record of covering the best in urbanism, we feel there’s an opportunity to work on a new type of residential and retail development. Stay tuned.

Conclusion

In their respective sectors, each of the industry leaders we have partnered with is an innovator. They have achieved success because they’ve paid close attention to the evolving needs of their clients. These business leaders, who we have strategically invited to partner with us, now co-exist in a collaborative sphere of mutual admiration and affinity. Our company’s growth will be powered by new business models that are enabled by technological innovation. And the synergy between our new partners will create exciting possibilities for the types of properties and living experiences Sansiri can provide. With a shared reach that now extends around the world, we’ll grow together, always improving the ways in which we live.

Press Contacts

Sansiri PR

pr@sansiri.com
+662 201 3905-6

Thai and South East Asian

Ogilvy
Firstname Surname
press@loremipsum.com
020 2000 2000